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Mariem Sboui
Institutions:
Tunis University,
University of Monastir
Observed institutions:
Tunis University,
University of Monastir,
University of Sousse
ORCID:
0009-0004-7652-174X
Observed ORCID:
0009-0004-7652-174X
OpenAlex ID:
A5115674991
The impact of chatbot anthropomorphism on customer experience and chatbot usage intention: a technology acceptance approach
2025
·
Nadia Sfar
, Mariem Sboui
, et al.
·
International Journal of Quality and Service Sciences
·
25
Influencing factors and consequences of chatbot initial trust in AI telecommunication services: a study on Generation Z
2024
·
Mariem Sboui
, Ons Baati
, et al.
·
The TQM Journal
·
16
Understanding News Consumption Behaviors Across Media Platforms
2025
·
Mariem Sboui
·
International Journal of Research and Innovation in Social Science
·
1
PDF
Chatbots in Action: Factors Influencing the Customer Experience
2026
·
Ons Baati
, Mariem Sboui
, et al.
·
Advances in computational intelligence and robotics book series
Anthropomorphism and Familiarity in AI Adoption: A TAM-Based Perspective on Human-Machine Interaction
2026
·
Mariem Sboui
, Nadia Sfar
, et al.
·
Advances in computational intelligence and robotics book series
A Technology Acceptance Perspective on Chatbot Adoption: Perceived Human-Likeness and Emotional Response
2026
·
Mariem Sboui
·
International Journal of Research and Innovation in Social Science
PDF
Exploring the Psychological Mechanisms behind AI Chatbot Adoption
2025
·
Mariem Sboui
·
International Journal of Research and Innovation in Social Science
PDF
Beyond first impressions: how chatbot familiarity reshapes Gen Z's evolving customer experience?
2025
·
Ons Baati
, Nadia Sfar
, et al.
·
Marketing Intelligence & Planning
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Works count:
9
Citation count:
42
H-index:
2
I10-index:
2
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