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Huda Estaitia
Institution:
Middle East University
Observed institutions:
Middle East University,
Middle East University
ORCID:
0009-0006-2695-033X
Observed ORCID:
0009-0006-2695-033X
OpenAlex ID:
A5115793351
AI-Driven Sustainable Marketing in Gulf Cooperation Council Retail: Advancing SDGs Through Smart Channels
2025
·
Hanadi Salhab
, Munif Zoubi
, et al.
·
Administrative Sciences
·
50
PDF
Augmented reality and sustainable luxury: transforming fashion retail in the UAE
2025
·
Munif Zoubi
, Huda Estaitia
, et al.
·
Technological Sustainability
·
5
Digital strategies and consumer engagement in fashion livestream commerce: A cross-market analysis
2026
·
Hanadi A. Salhab
, Huda Estaitia
, et al.
·
Innovative Marketing
·
2
PDF
The influence of AI driven personalization on sustainable brand relationships through eco conscious consumer engagement in Jordan
2026
·
Ahmad A. I. Shajrawi
, Hanadi Salhab
, et al.
·
Discover Sustainability
·
1
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Works count:
4
Citation count:
58
H-index:
2
I10-index:
1
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