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Author

Palraj Govindan

Observed institution: Sona College of Arts and Science
ORCID: 0009-0006-9908-1614
Observed ORCID: 0009-0006-9908-1614
OpenAlex ID: A5116110313
Corporate communication: concepts and practice
2025 · Palraj Govindan, Sugapriya Arjunan · Asia Pacific Business Review
Book Review: Green Marketing, and Entrepreneurship NygaardArne. Green Marketing, and Entrepreneurship. Cham: Springer, 2024, £93.08, pp. 169, ISBN 978-3-031-50333-7 (ebk)
2025 · Palraj Govindan, Sugapriya Arjunan · Journal of General Management
Family Business Management
2025 · Sugapriya Arjunan, Palraj Govindan · Journal of Education for Business
Works count: 3
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