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Anna Liza Aterrado
Observed name:
Aterrado, Anna Liza
Institution:
De La Salle University – Dasmariñas
Observed institution:
De La Salle University – Dasmariñas
ORCID:
0009-0001-8404-3440
Observed ORCID:
0009-0001-8404-3440
OpenAlex ID:
A5116152853
Impulse in motion: how hedonic behavior mediates the effect of online sales promotions on mobile apps shopping behavior
2025
·
Emmanuel P. Paulino
, Anna Liza Aterrado
, et al.
·
Journal of Contemporary Marketing Science
·
9
Quantifying Connection: Scale Development for Measuring E-Customer Relationships
2025
·
Emmanuel P. Paulino
, Anna Liza Aterrado
, et al.
·
Journal of Relationship Marketing
·
3
Influence of IT innovation on the effectiveness of supply chain management among the manufacturing sectors in China
2025
·
Emmanuel P. Paulino
, Paulo Noel A. Mazo
, et al.
·
International Journal of Science and Research Archive
PDF
Trust or trend The amplifying effect of brand credibility on online reviews and OEM product purchases
2025
·
Paulo Noel A. Mazo
, Emmanuel Paulino
, et al.
·
International Journal of Electronic Marketing and Retailing
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Works count:
6
Citation count:
15
H-index:
3
I10-index:
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