Author

Sy Nguyen Tran

Institution: Foreign Trade University

Observed institution: Foreign Trade University

ORCID: 0009-0007-9585-7670

Observed ORCID: 0009-0007-9585-7670

OpenAlex ID: A5116281360

The impact of online reviews on brand loyalty and e-WOM in Vietnam's cosmetics E-commerce Sector: The moderating role of e-service quality

2025 · Sy Nguyen Tran, Phuong Trương Bich, et al. · Social Sciences & Humanities Open · 12

Business performance of family firms: exploring the roles of knowledge management, innovation and competitive advantage

2025 · Sy Nguyen Tran, Can Ngo Thi · Journal of Family Business Management · 11

Consumer’s brand loyalty in the fashion shopping industry on e-commerce platforms: Understanding the role of artificial intelligence efforts

2025 · Sy Nguyen Tran, Tuan Ngo Anh, et al. · Edelweiss Applied Science and Technology · 6

The Impact of Digital Communication on Customer Loyalty through the Relationship between Brand and Customer, and Customer Citizenship Behavior

2025 · Sy Nguyen Tran · International Review of Management and Marketing · 5

Brand trust: Exploring the roles of environmental, social, and governance and digital transformation

2025 · Sy Nguyen Tran, Linh Doan, et al. · Edelweiss Applied Science and Technology

Exploring the Impact of Media Richness on Brand Engagement and Brand Trust: The Mediating Role of Emotional Attachment

2025 · Sy Nguyen Tran · International Review of Management and Marketing

Works count: 6

Citation count: 34

H-index: 4

I10-index: 2