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Rui Murta
Institution:
Instituto Português de Administração de Marketing
Observed institution:
Instituto Português de Administração de Marketing
ORCID:
0000-0002-5455-5971
Observed ORCID:
0000-0002-5455-5971
OpenAlex ID:
A5116598359
Impact of Artificial Intelligence on Customer Relationship Management
2025
·
Rui Murta
, Victor Santos
·
The Proceedings of the International Conference on Modern Research in Management, Economics and Accounting.
·
7
PDF
Generative AI in Global Marketing: Decision-Making Versus Analysis Across International Governance Contexts
2026
·
Victor Santos
, Valentina Chkoniya
, et al.
·
Journal of Global Marketing
Open Banking in Portuguese Banking: Strategy, Ecosystems and Challenges in the Digital Decade
2026
·
Rui Murta
·
International Journal of Management and Economics Invention
PDF
Implementation of a Non-Financial Offer in Retail Banking: A Marketing Plan–Based Case Study
2025
·
Rui Murta
·
International Journal of Management and Economics Invention
PDF
Implementation of a Non-Financial Offer in Retail Banking: A Marketing Plan–Based Case Study
2025
·
Rui Murta
·
International Journal of Management and Economics Invention
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Works count:
5
Citation count:
7
H-index:
1
I10-index:
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