Author

Ziyi Hua

Institutions: Seoul School of Integrated Sciences and Technologies, Shandong Huayu University of Technology

Observed institutions: Seoul School of Integrated Sciences and Technologies, Shandong Huayu University of Technology

ORCID: 0009-0002-1746-7486

Observed ORCID: 0009-0002-1746-7486

OpenAlex ID: A5116606162

The role of green self-identity in shaping consumer loyalty and repurchase intentions: a moderated mediation model in green marketing

2025 · Ziyi Hua, Minghao Huang, et al. · Asia Pacific Journal of Marketing and Logistics · 9

Conspicuous value as a pathway between self-presentation motives and brand loyalty a generational analysis

2025 · Ziyi Hua, Qiuchao Li, et al. · Asia Pacific Journal of Marketing and Logistics · 2

Product Dependence or Ideology? Multi‐Group SEM Analysis of Green Self‐Identity and Consumer Behavior of EV Customers Under Experimental Manipulation

2026 · Ziyi Hua, Qiuchao Li · Journal of Consumer Behaviour · 1

How access shapes identity-based evaluation: the role of participation pathways in sustainability-related experiences

2026 · Ziyi Hua, Qiuchao Li · Asia Pacific Journal of Marketing and Logistics

When AI warns consumers: source credibility and purchase decisions in ultra-low-priced tourism

2026 · Ziyi Hua, Yingchao Lu, et al. · Asia Pacific Journal of Marketing and Logistics

The role of green self-identity in shaping recycling intentions among Gen Z: evidence from Chinese second-hand platform users

2026 · Ziyi Hua, Minghao Huang, et al. · The Journal of Marketing Theory and Practice

녹색 자기 정체성과 지속 가능한 소비 : F&b 산업에서 관리자의 시사점

2025 · Ziyi Hua, Minghao Huang · Journal of CEO and Management Studies

Works count: 7

Citation count: 12

H-index: 2

I10-index: