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Morad Fareh

Observed names: FAREH MORAD, FAREH Morad, FAREH, MORAD, FAREH, Morad, Fareh, Morad, Morad FAREH
Observed institution: Université Hassan 1er
ORCID: 0009-0003-0093-3708
Observed ORCID: 0009-0003-0093-3708
OpenAlex ID: A5116882344
Artificial Intelligence in Digital Marketing: Qualitative Data Analysis of Strategic, Ethical, and Organizational Dynamics
2026 · Morad FAREH, Khadija IDRISSI · IJDAM - International Journal of Digitalization and Applied Management. · 1
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Digital Marketing Strategies in the Hotel Sector: How to Effectively Promote a Moroccan Tourist Destination?
2025 · Morad Fareh, Khadija Idrissi · Lecture notes in networks and systems · 1
From Intention to Action: Green Entrepreneurship and the Transformation of Environmental Constraints into Entrepreneurial Opportunities in Morocco
2026 · FAREH, Morad · PRSM
Digital Sports Marketing and the 2030 World Cup: What Impact on Morocco's Destination Image and Visit Intention?
2026 · Fareh, Morad · Journal of Innovative Research and Business Studies
Towards Smart and Sustainable Tourism: Integrating Digital Technologies in the Eco-responsible Management of Moroccan Destinations - the Case of Chefchaouen
2026 · FAREH, Morad, IDRISSI, Khadija · Revue Economie, Gestion et Société
Digital CRM: Towards Intelligent Relationship Management Centered on Customer Experience - An Empirical Study of AI-Driven Personalization Impact on Customer Loyalty in E-Commerce
2026 · FAREH, Morad, IDRISSI, Khadija · International Journal of Economics and Management Research
Between Organic Visibility and Paid Advertising: Uses of SEO and SEA in Moroccan Tourism SMEs
2026 · FAREH, Morad, IDRISSI, Khadija · Revue Internationale des Sciences de Gestion
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The Role of Big Data in the Effectiveness of Digital Advertising Campaigns in Morocco: A Qualitative Study
2026 · Fareh, Morad, IDRISSI, Khadija · Dossiers de Recherches en Economie et Gestion
Digital Cultural Heritage Marketing: Innovative and Inclusive Marketing of Moroccan Cultural Heritage in the Digital Age - A Case Study of Fès
2026 · FAREH, Morad · International Journal of Economics and Management Sciences
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31. Digital Banking Marketing: a Quantitative Analysis of Customer Adoption Factors. the Case of Cih Bank
2025 · FAREH, MORAD · Revue Marocaine de Recherche en Management et Marketing
Tourist Engagement in the Digital Age: The Catalytic Role of Content Marketing for Sustainable Destination Promotion
2025 · FAREH MORAD, IDRISSI KHADIJA · International Journal of Scientific Research and Innovative Studies
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Works count: 16
Citation count: 3
H-index: 1
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