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Author

Si Chong En

Observed names: CHONG EN SI, Chong En Si, En, Chong, Josh Chong En Si, Si Chong En
Observed institution: Multimedia University
ORCID: 0009-0009-6659-6226
Observed ORCID: 0009-0009-6659-6226
OpenAlex ID: A5117206176
Student's Attitudes and Motivation Towards the Effectiveness of Open Distance Learning (ODL) in Malaysian Universities
2025 · Kyra Ley Sy Law, Judith Nesamalar Tharumaraj, et al. · JOIV International Journal on Informatics Visualization · 7
Impact of gamification on student motivation: a gender-based moderation analysis
2026 · Chong En Si, Nanthakumar Karuppiah, et al. · Frontiers in Education · 1
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Motivational and Psychological Factors in Affecting the Usage of TikTok among University Students
2026 · Chong En Si, Tak Jie Chan, et al. · Studies in Media and Communication · 1
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The Influence of Celebrity Reputation Attributes and Promotional Communication on Consumer Purchase Behaviour in Fashion Industry
2025 · TAK JIE CHAN, CHONG EN SI, et al. · Jurnal Komunikasi Malaysian Journal of Communication · 1
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Enhancing motivation in gamified learning: how relatedness moderates the ARCS model
2026 · En, Chong, Law, Kyra Ley Sy · Figshare
Enhancing motivation in gamified learning: how relatedness moderates the ARCS model
2026 · Chong En Si, Kyra Ley Sy Law · Cogent Education
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The Influence of Perceived Values on In-Game Virtual Item Purchase Intentions Among Mobile Gamers: A Predictive Perspective
2026 · Tak Jie Chan, Bei Ern Lim, et al. · PaperAsia
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Modeling the Effects of Digital Gamification on Brand Attractiveness and Churn Reduction: Evidence from Millennials in Malaysia
2026 · Chong En Si, Yu Hock Oo, et al. · Studies in Media and Communication
Gamification Strategies and Customer Churn Reduction in Entrepreneurial Retail Firms: An Empirical Study of Millennials
2026 · Chong En Si, Yu Hock Oo, et al. · International Journal of Management Finance and Accounting
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The moderating role of gender in young individuals’ usage of E-wallets
2025 · Kyra Ley Sy Law, Si Chong En, et al. · International Journal of Innovative Research and Scientific Studies
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Exploring Digital Marketing for Horticulture Industry: Consumer Behavior, Cultural Preferences and Strategic Differentiation in SDGs
2025 · Jack Ng Kok Wah, Si Chong En · SSRN Electronic Journal
Works count: 11
Citation count: 10
H-index: 1
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