Get started
Author

Lydia Yun

Institution: Brock University
ORCID: 0009-0002-5485-6587
Observed ORCID: 0009-0002-5485-6587
OpenAlex ID: A5117779406
How do Fans Respond to Athlete Migration in Social Media? The Cases of Lionel Messi and Cristiano Ronaldo
2026 · Lydia Yun, Yong Jae Ko, et al. · Communication & Sport · 1
A conceptual framework for understanding brand connection to sport mascots
2025 · Yong Jae Ko, Lydia Yun, et al. · Sport Management Review · 1
Imagining Better Outcomes: Effects of Counterfactual Thinking on Sport Fans’ Continued Support
2026 · Seongjin Yoo, Lydia Yun, et al. · Communication & Sport
The Effects of Partnership‐Based Cause‐Related Marketing Program on Consumers' Perceived Authenticity, Meaningfulness, and Supporting Behaviors: Moderating Roles of Perceived Pain and Calling
2026 · Lydia Yun, Yong Jae Ko, et al. · Journal of Consumer Behaviour
PDF
Effects of Youtuber's Expertise and Integrity on Perceived Channel Authenticity and Behavioral Intentions: Moderating Role of Consumption Goals
2024 · Lydia Yun, Yong Jae Ko, et al. · SSRN Electronic Journal
Works count: 5
Citation count: 2
H-index: 1
I10-index:
Year
Topic
Type