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Albert A. Alonzo

Observed names: A Alonzo, Albert A Alonzo, Albert Alonzo
ORCID: 0009-0009-2580-3321
Observed ORCID: 0009-0009-2580-3321
OpenAlex ID: A5117785239
Influence of Online Sales Promotion on Impulsive Buying Behavior Among Gen Z Consumers
2025 · Shenna Marrie Obiso, Cheryl Balala, et al. · American Journal of Economics and Business Innovation · 11
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Factors Influencing Business Growth Among Micro, Small, and Medium-sized (MSMEs) Bakery Enterprises in Northern Mindanao Philippines
2025 · JJ Abellana, A Alonzo · African Journal of Food Agriculture Nutrition and Development · 10
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Adoption of Digital Wallets in Naawan, Misamis Oriental, Philippines: A Structural Equation Modeling Approach based on TAM and UTAUT
2025 · Albert A. Alonzo, Aileen D. Macadildig, et al. · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · 10
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Distribution Channels and Innovation Strategies as Catalysts for MSME Growth: Insights from Northern Mindanao’s Bakery Sector
2025 · Jupert Jasser Abellana, Albert Alonzo · American Journal of Social Development and Entrepreneurship · 9
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Determinants of E-Commerce Adoption among Agribusinesses in The Philippines: A Technology-Organization-Environment (TOE) Framework Perspective
2025 · Albert A. Alonzo, Jupert Jasser G. Abellana · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · 8
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Roadblocks to Success: Examining the Resources and Performance of Micro, Small, and Medium Enterprises
2025 · Albert A. Alonzo, Estela S. Ganas, et al. · International Review of Management and Marketing · 6
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Analyzing Consumer Purchase Intention on Products with Green Packaging among the Gen Z in Iligan City, Philippines
2025 · John Oliver M. Frias, Shairen L. Maghinay, et al. · American Journal of Multidisciplinary Research and Innovation · 3
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Innovation Dynamics and Business Growth in Philippines’ Micro, Small, and Medium-Sized Enterprise Bakeries: The Moderating Role of Entrepreneurial Experience in Product and Process Innovations
2026 · Jupert Jasser Abellana, Joey Marie f. Jegonia, et al. · International Review of Management and Marketing · 2
Green Marketing Strategies and Consumer Preferences: An Empirical Analysis of Pricing, Promotion, Packaging, and Labeling
2026 · Mark Francis R. Amarga, Jereco D. Esmero, et al. · International Review of Management and Marketing · 2
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An Analysis of Customized Product Manufacturing Cycle Time in a Food Company
2024 · Jupert Jasser G. Abellana, Albert A. Alonzo · Cognizance Journal of Multidisciplinary Studies · 2
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Visual and Structural Packaging Cues and their Effects on Consumer Buying Decisions: A Quantitative Study in Selected Philippine Municipalities
2026 · Herzyl Jay B. Claudel, Virnard B. Villasan, et al. · International Review of Management and Marketing · 1
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Assessing the Role of Creative Marketing Strategies and the Challenges Faced by Pastry Businesses
2025 · Romily Mae Ambito, Katherine Dagatan, et al. · Journal of interdisciplinary perspectives · 1
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From brand equity to circular consumption: Linking purchase intention, purchasing behavior, and circular practices among food MSME customers
2026 · Megan Corpuz, Jupert Jasser Abellana, et al. · Journal of Open Innovation Technology Market and Complexity
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English, Mathematics, and Accounting Course-Grade Performance Among Accountancy Students: A Multisite Analysis Across Five Campuses of a Philippine Private Higher Education System
2026 · A.J. C. Guinsod, Jupert Jasser G. Abellana, et al. · Journal of Educational and Social Research
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Applying Justice Theory to Service Recovery and its Influence on Customer Loyalty: Evidence from Online Food Delivery Services in the Philippines
2026 · Angelica D. Catian, Danny Boy T. Fabular, et al. · International Review of Management and Marketing
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Enterprise-Profile Variations in Resource Capital and MSME Performance
2026 · Albert A Alonzo, Jupert Jasser G Abellana · International Research Journal of Multidisciplinary Scope
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An Empirical Study on Internal and External Resources and the Performance of MSMEs in Misamis Oriental
2025 · Albert Alonzo, Estela Ganas · Journal of interdisciplinary perspectives
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Works count: 17
Citation count: 65
H-index: 6
I10-index: 3
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