Author

Yana Kolesnik

Observed name: Kolesnik, Yana

Institution: Munich Business School

Observed institution: Munich Business School

ORCID: 0009-0003-4109-4592

Observed ORCID: 0009-0003-4109-4592

OpenAlex ID: A5118685876

More Than Just Ads: Building Awareness and Engagement with AI-Driven Digital Marketing in a Regulated World

2025 · Yana Kolesnik · Preprints.org · 3

Organizational and technological barriers to AI-driven marketing strategies in FMCG: implications for social media campaign performance enhancement

2025 · Yana Kolesnik · Journal of Marketing Analytics · 2

From Points to Tokens: Blockchain-Enabled Loyalty Programs as a New Frontier in Marketing

2026 · Yana Kolesnik · Smart innovation, systems and technologies

Knowledge Graphs for Intelligent Multi-Channel Marketing: A Semantic Framework for Retail and Tourism

2025 · Yana Kolesnik · Preprints.org

Works count: 8

Citation count: 8

H-index: 2

I10-index: