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Author

A. Zh. Orazayev

Observed names: A Orazayev, A.Zh. Orazayev
Institution: KIMEP University
Observed institution: KIMEP University
ORCID: 0009-0003-5746-7795
Observed ORCID: 0009-0003-5746-7795
OpenAlex ID: A5118790940
Integrated marketing communication effectiveness valuation approaches: bibliometric analysis of recent years
2025 · A.Zh. Orazayev, V.S. Garkavenko · The Journal of Economic Research & Business Administration · 2
Integrated Marketing Communication Effectiveness Valuation Tools: A Thirty-Year Bibliometric Analysis
2025 · A. Zh. Orazayev, V. Garkavenko · The economy strategy and practice · 1
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Influence of Integrated Marketing Communications on Brand
2026 · A Orazayev, В. Гаркавенко · «Вестник Атырауского университета имени Халела Досмухамедова»
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The role of emotional appeals in advertising effectiveness
2025 · A. Zh. Orazayev, V. Garkavenko · Bulletin of Turan University
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Works count: 4
Citation count: 3
H-index: 1
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