Author

Donia Khalfallah

Institution: Széchenyi István University

Observed institution: Széchenyi István University

ORCID: 0009-0008-8240-9956

Observed ORCID: 0009-0008-8240-9956

OpenAlex ID: A5119675763

Authenticity, ethics, and transparency in virtual influencer marketing: A cross-cultural analysis of consumer trust and engagement: A systematic literature review

2025 · Donia Khalfallah, Veronika Keller · Acta Psychologica · 64

Virtual influencer-brand collaborations: a multiple-case study of strategic design and the credibility-engagement paradox

2026 · Donia Khalfallah, Veronika Keller · Cogent Business & Management · 4

Digital twins in the food supply chain: Taking stock and moving forward

2026 · Abderahman Rejeb, Karim Rejeb, et al. · Cogent Food & Agriculture · 3

Climate Risk Management and Sustainable Finance: The Role of Financial Institutions in the European Context

2026 · Donia Khalfallah, Oumaima Haj Ammar, et al. · Journal of risk and financial management · 1

IoT skills in smart tourism: an intellectual-capital perspective on technology beliefs and continuance intention

2026 · Muhammad Saeed Ashraf, Mingxing Li, et al. · Journal of Intellectual Capital

Demystifying generative AI adoption in higher education: an integrated GRAI–AKM framework

2026 · Li Xiao, Hanoof Bandar Alkasham, et al. · Journal of Knowledge Management

Virtual influencers in advertising and marketing communication: mapping the intellectual landscape of research on consumer psychology and human-AI interaction

2026 · Donia Khalfallah · Frontiers in Communication

Works count: 7

Citation count: 72

H-index: 3

I10-index: 1