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Antoinette J Okono

Observed names: Antoinette J Okono, PhD, Antoinette Okono
ORCID: 0009-0001-5737-9387
Observed ORCID: 0009-0001-5737-9387
OpenAlex ID: A5119819724
Reimagining Brand Resonance: A Symbolic Interactionist Framework for Influencer-Brand Relationships and Within-Category Switching
2026 · Antoinette Okono · Association of Marketing Theory and Practice Conference (AMTP)
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The Dark Side of Authenticity: Examining the Ethicality of Influencer-Led Message Framing in GLP-1 Marketing
2026 · Antoinette Okono · Association of Marketing Theory and Practice Conference (AMTP)
PDF
The Dark Side of Authenticity: Examining the Ethicality of Influencer-Led Message Framing in GLP-1 Marketing
2026 · Antoinette J Okono · SSRN Electronic Journal
Evolving Identities: The Shift from Creative to Tech
2026 · Antoinette J Okono, PhD · SSRN Electronic Journal
Reframing Digital Commerce Education: Why Marketing Curricula Must Catch Up to Post-Pandemic Consumer Behavior
2026 · Antoinette J Okono · SSRN Electronic Journal
Designing Addictive but Ethical Media Experiences: A Position on Narrative Tension, Parasocial Intimacy, and Compulsive Engagement in Contemporary Television
2026 · Antoinette J Okono · SSRN Electronic Journal
Algorithmic Obsolescence: Artificial Intelligence, Expectancy Formation, and the Reconfiguration of Product Lifecycles in Marketing Education
2026 · Antoinette J Okono, PhD · SSRN Electronic Journal
Social Media Influencers: Talk is Not Cheap!
2022 · Antoinette Okono · Association of Marketing Theory and Practice Conference (AMTP)
PDF
Works count: 8
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