Author

Shehla Naureen

Institutions: University of Azad Jammu and Kashmir, Capital University of Science and Technology

Observed institutions: University of Azad Jammu and Kashmir, Capital University of Science and Technology, Management Sciences for Health, Institute for Environmental Management

ORCID: 0009-0000-4844-0476

Observed ORCID: 0009-0000-4844-0476

OpenAlex ID: A5119860979

Understanding In-Game Purchases in the Metaverse: The Role of Avatar Identification and Motivational Factors

2026 · Shehla Naureen, Shazia Faiz · SAGE Open · 5

Aesthetic Design and In-Game Purchases, with Considerations of Hedonic, Utilitarian, and Social Motivations

2024 · Shehla Naureen, Shazia Faiz · SSRN Electronic Journal · 1

Two Decades of Ducoffe’s Web Advertising Model Research: A Hybrid Review and Research Agenda Using TACI Framework

2026 · Farhan Mirza, Muhammad Shahzeb Fayyaz, et al. · Journal of Internet Commerce

From Job Insecurity to Burnout in the Age of Artificial Intelligence: The Mediating Role of Work Engagement and the Moderating Role of Artificial Intelligence Self-Efficacy

2026 · Kamil Hussain, Ikram Ahmed, et al. · International Review of Management and Marketing

Aesthetic Design and Motivation in the Metaverse: Exploring Sustainable Engagement Through Self-determination Theory

2025 · Shehla Naureen, Shazia Faiz · Center for Management Science Research

Unveiling Research Frontiers in In-Game Purchases: A Bibliometric Approach

2025 · Shehla Naureen, Shazia Faiz · Journal of Political Stability Archive

Works count: 6

Citation count: 6

H-index: 1

I10-index: