Author

Alp Par

Observed names: PAR, Alp, alp par

Institution: Istanbul Topkapi University

Observed institution: Istanbul Topkapi University

ORCID: 0000-0002-4174-8651

Observed ORCID: 0000-0002-4174-8651

OpenAlex ID: A5119950328

NGO Management and Brand Strength with Social Marketing Context: The Cide LAG

2024 · Alp Par, Orhan Polat · Forum Scientiae Oeconomia · 2

Text Based Measurement of Communication Quality in Nonprofit Organizations Evidence from Organizational Narratives and External Evaluations

2026 · Alp Par · Journal of Nonprofit & Public Sector Marketing · 1

A Scalable AI Framework for SMEs and a Novel Metric: Proactive Adaptation Rate (PAR)

2025 · Alp Par · Journal of Data Analytics and Artificial Intelligence Applications · 1

Video Oyunlarında Ticari Başarının Pazarlama Temelli Belirleyicileri

2026 · Alp Par · MANAS Sosyal Araştırmalar Dergisi

Bridging The Green Gap with Fashiontech: How AI-Driven Styling Apps Enhance Sustainable Fashion Consumption

2026 · PAR, Alp · International Journal of Contemporary Economics and Administrative Sciences

Segment-Specific Consumer Risk in Online Reviews A Dual Sentiment and Fuzzy Logic Approach

2026 · Alp Par · International Journal of Data Analysis Techniques and Strategies

Accurate Markets, Wrong Consumers? Market Reconstruction and Individual Targeting with LLM-Based Digital Twins

2026 · alp par · SSRN Electronic Journal

Dual-senti̇ment Decomposi̇ti̇on and Fuzzy Ri̇sk Pri̇ori̇ti̇zati̇on (dsd-frp): Modeli̇ng Consumer Deci̇si̇on-maki̇ng Uncertai̇nty İn E-commerce

2026 · Alp Par · Pazarlama ve Pazarlama Araştırmaları Dergisi

Does Participation Signal Consent? Online Commerce and Willingness to Trade Personal Data for Benefits Across 27 Countries

2026 · alp par · SSRN Electronic Journal

Works count: 9

Citation count: 4

H-index: 1

I10-index: