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Aditya Puttaparthi Tirumala

Observed name: Puttaparthi Tirumala, Aditya
Observed institution: Zillow Group (United States)
ORCID: 0009-0008-9495-3932
Observed ORCID: 0009-0008-9495-3932
OpenAlex ID: A5120033598
DeepCausalMMM: A Deep Learning Framework for Marketing Mix Modeling with Causal Structure Learning
2026 · Aditya Puttaparthi Tirumala · The Journal of Open Source Software · 3
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Deploying ML-Driven Decision Systems: Practical Budget Optimization with MMM, Constraints, and Experimentation in the Industry
2026 · Puttaparthi Tirumala, Aditya · Zenodo (CERN European Organization for Nuclear Research)
causalgeo
2026 · Puttaparthi Tirumala, Aditya · Zenodo (CERN European Organization for Nuclear Research)
Building Trustworthy Marketing Mix Models - AI-Assisted Operations For Enterprise Decision Intelligence
2026 · Puttaparthi Tirumala, Aditya · Zenodo (CERN European Organization for Nuclear Research)
Works count: 6
Citation count: 3
H-index: 1
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