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Alexey V. Parfun

Observed names: A. Parfun, A. V. Parfun
ORCID: 0009-0001-7184-4097
Observed ORCID: 0009-0001-7184-4097
OpenAlex ID: A5120202425
Disruptive Innovation Theory as a Methodological Framework for Analyzing the Transformation of Television Broadcasting in the Era of Generative AI
2025 · L. Malygina, A. Parfun · Scientific Research and Development Modern Communication Studies · 1
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Economic and Structural Transformations in the Russian Media Industry under the Influence of Generative AI: Analysis of New Business Models and Market Niches
2025 · Lydia E. Malygina, Alexey V. Parfun · Izvestia Ural Federal University Journal Series 1 Issues in Education Science and Culture
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The virtual influencer as a new media asset: an analysis of the business model and promotion strategy (a case study of "Mira" for the "Magnit" retail chain)
2025 · Alexey V. Parfun · Communication Studies
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Generative avatars in media content: technologies, applications and socio-ethical challenges
2025 · L. E. Malygina, A. V. Parfun, et al. · Memoirs of NovSU
Works count: 4
Citation count: 1
H-index: 1
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