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Gustavo Schneider
Institution:
Salisbury University
Observed institution:
Salisbury University
ORCID:
0009-0008-8046-7167
Observed ORCID:
0009-0008-8046-7167
OpenAlex ID:
A5120339335
Would it be worse to delay your product for seven days or for a week? How numerical framing influences company evaluations
2026
·
Gustavo Schneider
, Patrick Fennell
·
Journal of Services Marketing
Reframing extra credit: using loss aversion to improve student engagement
2025
·
Amit Poddar
, Gustavo Schneider
, et al.
·
Marketing Education Review
Designing an Improved Elevator Pitch Competition: Some Evidence on the Role of Feedback and Internalization in Improving Performance
2024
·
Gustavo Schneider
, Amit Poddar
·
Journal for Advancement of Marketing Education
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Works count:
3
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