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Gladstone Atuwo
Institution:
Ghana Communication Technology University
Observed institution:
Ghana Communication Technology University
ORCID:
0009-0003-3569-7354
Observed ORCID:
0009-0003-3569-7354
OpenAlex ID:
A5120547515
The Moderating Role of Seamless User Experience in Omnichannel Marketing and Customer Retention: A Technology Acceptance Model-Based Study in Emerging Markets
2025
·
Derrick Nukunu Akude
, Gloria Kakrabah-Quarshie Agyapong
, et al.
·
Journal of Information Systems Engineering and Business Intelligence
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