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Rishika Bhojwani

Observed name: Dr. Rishika Bhojwani
ORCID: 0009-0001-7183-8041
Observed ORCID: 0009-0001-7183-8041
OpenAlex ID: A5120856785
Role of artificial intelligence on consumer buying behavior: the dual effects of AI-enabled features on decision-making and trust
2026 · Rishika Bhojwani, Justin Paul, et al. · Journal of Research in Interactive Marketing · 5
A Study of Gen Z Buying Behaviour for FMCG Products
2025 · Dr. Rishika Bhojwani · International Insurance Law Review · 1
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Works count: 2
Citation count: 6
H-index: 1
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