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Katharina Schöttl

Observed names: Katharina Schoettl, Schöttl, Katharina
ORCID: 0009-0000-8366-3835
Observed ORCID: 0009-0000-8366-3835
OpenAlex ID: A5121809844
Social Media Marketing im Spitzensport
2015 · Tobias Haupt, Katharina Schöttl · Springer eBooks · 4
The Predictive Validity of the ITF Juniors Tour for Professional Tennis Career Outcomes
2025 · Katharina Schöttl, Florian Kainz, et al. · ITF Coaching & Sport Science Review · 2
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Eventisierung und Digitalisierung von Sportevents – ein Ausblick auf die Sportveranstaltungen der Zukunft
2022 · Thomas Apitzsch, Katharina Schöttl, et al. · Springer eBooks · 2
Digitales Marketing im Sport – Erfolgs- & Misserfolgsfaktoren für die Sponsorenintegration in der Social Media Kommunikation
2020 · Florian Kainz, Katharina Schöttl · Springer eBooks · 2
Marketing im Smart Stadium
2020 · Florian Kainz, Katharina Schöttl, et al. · Springer eBooks · 2
The Financial Break Even in Professional Tennis - From Which Ranking Can You Afford Your Life from Professional Tennis
2025 · Katharina Schoettl, Prof. Dr. Michael Keiner, et al. · SSRN Electronic Journal · 1
Beyond lockdowns: A retrospective analysis of COVID-19 measures on amateur sporting behavior in Germany
2026 · Katharina Schöttl, Frank Daumann · Loisir et Société / Society and Leisure
Wealth on ice and track? A comparative analysis of structural determinants of Olympic success
2026 · Katharina Schöttl, Florian Kainz · European Journal for Sport and Society
How tech-cautious shoppers react to in-store virtual assistants: a multigroup perspective on privacy and autonomy
2026 · Benjamin Leichtle, Florian Kainz, et al. · Journal of Marketing Analytics
Financial sustainability thresholds in professional tennis: A bottom-up analysis of break-even ranking
2026 · Katharina Schöttl, Michael Keiner, et al. · Social Sciences & Humanities Open
Beyond the podium: how sustainability evaluations shape the olympic legacy of host cities—a systematic literature review
2026 · Katharina Schöttl, Florian Kainz, et al. · Place Branding and Public Diplomacy
The impact of collaborative posts on digital reach: A win-win situation?
2026 · Katharina Schöttl, Florian Kainz, et al. · Journal of digital & social media marketing.
Does Money or Age Score Goals in the Olympic Football Tournament? A Critical Examination of Squad Criteria and Age Regulations in the Context of Men's Olympic Football Competition
2026 · Katharina Schöttl, Valentina Metz, et al. · Journal of Olympic Studies
Digitalisierung im organisierten Sport
2022 · Susanne Burger, Oliver Fuchs, et al. · Springer eBooks
Einhaltung Rule 40 der Olympic Charta bei Social-Media-Kommunikation durch Athleten – Analyse der Olympischen Winterspiele 2018
2018 · Katharina Schöttl, Michael Keiner, et al. · Leipziger Sportwissenschaftliche Beiträge
Works count: 16
Citation count: 13
H-index: 2
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