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Prasanga Jayathunga
Institution:
University of Moratuwa
Observed institution:
University of Moratuwa
ORCID:
0009-0009-3043-0195
Observed ORCID:
0009-0009-3043-0195
OpenAlex ID:
A5121828092
Media Mix Determination Model Using MCDA
2026
·
Sandali Tharumini
, Indra Mahakalanda
, et al.
·
Smart innovation, systems and technologies
A Machine Learning – Genetic Algorithm Based Media Mix Modeling
2026
·
Thejan Dulara
, Indra Mahakalanda
, et al.
·
Smart innovation, systems and technologies
A Mixed Integer Linear Programming Based Television Media Scheduling Optimization
2026
·
Thejan Dulara
, Indra Mahakalanda
, et al.
·
Lecture notes in networks and systems
Supervised Machine Learning-Based Optimal Media Mix Modelling to Evaluate the Sales Performance
2026
·
Sasini Gandhari Dabare
, Indra Mahakalanda
, et al.
·
Lecture notes in networks and systems
Exposure-Based Media Mix Modeling Using Machine Learning and Genetic Algorithms
2026
·
Thejan Dulara
, Indra Mahakalanda
, et al.
·
International Journal of Advanced Computer Science and Applications
PDF
A Supervised Machine Learning-based GRP Predictive Modeling for Media Planning Optimization
2025
·
Mayuni Wijesinghe
, Indra Mahakalanda
, et al.
·
International Conference on Data Analytics for Business and Industry (ICDABI)
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Works count:
6
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