Author

Paul Sheals

Observed name: Sheals, Paul

Institution: Meridian (Russia)

Observed institution: Meridian (Russia)

ORCID: 0009-0006-2407-4612

Observed ORCID: 0009-0006-2407-4612

OpenAlex ID: A5122194300

Beyond Visibility: The Linkage Gap and the case for a third layer of AI-native brand infrastructure.

2026 · Sheals, Paul, de Rosen, Tim · Zenodo (CERN European Organization for Nuclear Research) · 5

Fifty Queries Is Not a Measurement: Sampling adequacy, stochastic stability, and the coverage-leverage of substrate-level remediation in AI recommendation measurement

2026 · Sheals, Paul, de Rosen, Tim · Zenodo (CERN European Organization for Nuclear Research) · 3

AI Win-Rate: A Board Metric for AI-Mediated Buying (Methodology v1.0)

2026 · Sheals, Paul, de Rosen, Tim · Zenodo (CERN European Organization for Nuclear Research) · 2

AI Traffic Attribution Convention (ATAC), Version 0.1 — Draft for Public Comment

2026 · Sheals, Paul, de Rosen, Tim · Zenodo (CERN European Organization for Nuclear Research) · 2

AI Consideration Measurement Methodology, Version 1.0

2026 · Sheals, Paul, de Rosen, Tim · Zenodo (CERN European Organization for Nuclear Research) · 1

The AI Recommendation Quotient: A Multi-Turn Instrument for Measuring Whether AI Assistants Recommend a Brand

2026 · Sheals, Paul, de Rosen, Tim · Zenodo (CERN European Organization for Nuclear Research) · 1

Affective Equity and Evidentiary Legibility: Testing Whether Brand Equity Predicts AI Citation or AI Recommendation

2026 · de Rosen, Timothy, Sheals, Paul · Zenodo (CERN European Organization for Nuclear Research) · 1

Operationalizing Agentic Brand Control: A Framework for Diagnosis, Remediation, Resilience Testing, and Monitoring

2026 · de Rosen, Timothy, Sheals, Paul · Zenodo (CERN European Organization for Nuclear Research) · 1

AIVO Meridian — Entity, Category & Concept Reference (Version 1.0)

2026 · Sheals, Paul, de Rosen, Tim · Zenodo (CERN European Organization for Nuclear Research) · 1

The Agentic Shelf: The Decision-Maker Has Moved

2026 · de Rosen, Tim, Sheals, Paul · Zenodo (CERN European Organization for Nuclear Research) · 1

The Agentic Economy Atlas

2026 · de Rosen, Tim, Sheals, Paul · Zenodo (CERN European Organization for Nuclear Research)

AIVO Brand Alpha Index: US Small-Business Banking

2026 · de Rosen, Tim, Sheals, Paul · Zenodo (CERN European Organization for Nuclear Research)

AIVO Brand Alpha: A Decision-Outcome Methodology for Valuing a Brand's Position in AI-Mediated Buying Decisions (Version 2.0)

2026 · Sheals, Paul, de Rosen, Tim · Zenodo (CERN European Organization for Nuclear Research)

The AI Win-Rate Methodology (v1.0), with Adjudication Test Suite

2026 · Sheals, Paul, de Rosen, Tim · Zenodo (CERN European Organization for Nuclear Research)

The Submission Economy: A Framework for Studying Algorithmic Selection and Recommendation

2026 · de Rosen, Tim, Sheals, Paul · Zenodo (CERN European Organization for Nuclear Research)

The Journey Is Not the Script: Reconciling Structured and Naturalistic Probe Design in Multi-Turn Brand Recommendation Audits

2026 · Sheals, Paul, de Rosen, Timothy · Zenodo (CERN European Organization for Nuclear Research)

The Agentic Shelf: a measurement framework for autonomous AI shopping journeys

2026 · AIVO Meridian (aivomeridian.com), Sheals, Paul · Zenodo (CERN European Organization for Nuclear Research)

AIVO MAS 2.0 — The Stem Company — T0 (gemini)

2026 · Paul Sheals · OSF Preprints (OSF Preprints)

AIVO MAS 2.0 — The Stem Company — T0 (chatgpt)

2026 · Paul Sheals · OSF Preprints (OSF Preprints)

AIVO MAS 2.0 — The Stem Company — T1 (gemini)

2026 · Paul Sheals · OSF Preprints (OSF Preprints)

AIVO MAS 2.0 — The Stem Company — T5 (chatgpt)

2026 · Paul Sheals · OSF Preprints (OSF Preprints)

AIVO MAS 2.0 — The Stem Company — T1 (perplexity)

2026 · Paul Sheals · OSF Preprints (OSF Preprints)

AIVO MAS 2.0 — The Stem Company — T5 (perplexity)

2026 · Paul Sheals · OSF Preprints (OSF Preprints)

AIVO MAS 2.0 — The Stem Company — T2 (chatgpt)

2026 · Paul Sheals · OSF Preprints (OSF Preprints)

AIVO MAS 2.0 — The Stem Company — T5 (gemini)

2026 · Paul Sheals · OSF Preprints (OSF Preprints)

Works count: 53

Citation count: 19

H-index: 2

I10-index: