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Heng Liu

ORCID: 0009-0007-7966-9813
Observed ORCID: 0009-0007-7966-9813
OpenAlex ID: A5122817987
The Page Turn: Adapting Physical Narrative Boundary to Digital Scroll-Based Interaction for Enhancing User Engagement--Computational Analysis of User Experience
2026 · Heng Du, Khairul Aidil Azlin Abd Rahman, et al. · International Conference on Artificial Intelligence, Virtual Reality and Interaction Design
Human vs. Virtual Presenters in Apparel Live-Streaming Commerce: Uncovering the Mechanisms Influencing Consumer Purchase Intention
2026 · Heng Liu, Yan Ba, et al. · International Conference on Artificial Intelligence, Virtual Reality and Interaction Design
Quantifying Visual Narrative Strength in AI-Generated Fashion Performances: A Computational Model
2025 · Heng Liu, Yan Ba, et al. · International Conference on Artificial Intelligence, Virtual Reality and Interaction Design
Works count: 3
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