Author

Lyu Yang

Observed name: LYU YANG

Institution: INTI International University

Observed institution: INTI International University

ORCID: 0009-0007-1073-4525

Observed ORCID: 0009-0007-1073-4525

OpenAlex ID: A5123481045

Artificial intelligence-driven approaches for halal tourism and hospitality: a framework for enhancing consumer trust and meeting Muslim travelers’ needs

2026 · Mohd Rushidi Mohd Amin, Walton Wider, et al. · Journal of Islamic marketing · 10

Moderated Mediation of Credibility and Affinity on The Impact of Influencer Type and Number of Followers on Consumer Purchase Intention in live-Streaming

2026 · Lyu Yang, Wang Zixing, et al. · International Journal of Accounting and Economics Studies · 1

How Does the AI Try-On for Sports Products on Taobao Influence Consumer Purchase Decisions?

2026 · Lyu Yang, Zixing Wang, et al. · Studies in Media and Communication

A conceptual model of the hidden influence of fake reviews on consumer verification intentions in tourism live-streaming e-commerce

2026 · Lyu Yang, Wong Chee Hoo, et al. · Multidisciplinary Science Journal

Digital Empowerment’s Impact on Customer-Oriented Incentive Mechanism in China’s Smart Hotels

2026 · LUO XIYUAN, WONG CHEE HOO, et al. · Human Resources Management and Services

Works count: 5

Citation count: 11

H-index: 1

I10-index: 1