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Author

Wei Zhi

Observed name: Zhi Wei
Institution: Nilai University
Observed institution: Nilai University
ORCID: 0009-0005-1879-2020
Observed ORCID: 0009-0005-1879-2020
OpenAlex ID: A5123827902
Data-Driven Marketing Strategy Optimization in Personalized E-Commerce: A Game-Theoretic Analysis of Platform Channel Choice
2026 · Zhi Wei, Guangyu Li, et al. · Sustainability · 1
Building Brand Equity in the Performing Arts: the Strategic Roles of Product Design, Service Quality, Pricing, and Customer Value in Fujian Ballet Products
2026 · Wei Zhi, Nurhanan Syafiah Abdul Razak, et al. · Veredas do Direito Direito Ambiental e Desenvolvimento Sustentável · 1
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Strategic mismatch in niche cultural markets: evidence of tactical-led positioning in an emerging economy
2026 · Wei Zhi, Muhamad Izzuddin Bin Zainudin, et al. · Brazilian Journal of Operations & Production Management
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Unpacking the Paradox of Sustainability Claims: the Mediating Role of Greenwashing in Organic Food Purchase Intention
2026 · Nurhanan Syafiah Abdul Razak, Wei Zhi, et al. · Veredas do Direito Direito Ambiental e Desenvolvimento Sustentável
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Works count: 4
Citation count: 2
H-index: 1
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