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Ilyas MOUTANE
Observed name:
MOUTANE, Ilyas
Institution:
University of Hassan II Casablanca
Observed institution:
University of Hassan II Casablanca
OpenAlex ID:
A5124558699
Brand image under threat: How resistance shapes Moroccan consumer engagement and loyalty
2026
·
BENBARI, Maryem
, MOUTANE, Ilyas
, et al.
·
Revue Internationale des Sciences de Gestion
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Works count:
3
Citation count:
1
H-index:
1
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