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Author

Abdul Rauf

ORCID: 0000-0003-4269-7275
Observed ORCID: 0000-0003-4269-7275
OpenAlex ID: A5125429837
Beyond likes and follows: how social media influencers’ community orchestrate customer engagement behavior through perceived interactivity and digital rituals
2026 · Syed Muhammad Ali Shahbaz Habib, Irfan Saleem, et al. · Journal of Product & Brand Management · 4
The Nexus of Big Data Analytics Capability, Digital Innovation, and Digital Transformation to Nurture Internationalization Among Unicorns: A Hybrid SEM ‐ ANN Approach
2026 · Irfan Saleem, Imran Hameed, et al. · Thunderbird International Business Review · 1
An intersection of machine learning and advanced econometric techniques to analyse sustainable development in Europe through resource efficiency, institutional quality, and ICT
2026 · Hamid Waqas, Muhammad Ashfaq, et al. · Discover Sustainability
Leveraging sustainable housing through artificial intelligence enabled dynamic capability, technological self efficacy, digital twin adoption and data driven culture in Netherlands
2026 · Muhammad Hussain, Usman Ahmad, et al. · Discover Sustainability
The impact of digital analytics capabilities on project efficiency: The moderating dimensions of cross functional coordination
2026 · Emad Tariq, Sotirios Zygiaris, et al. · Journal of Project Management
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Achieving Canadian Housing Project Success through Artificial Intelligence, Risk Monitoring and Controls
2025 · Usman Ahmad, Muhammad Abrar-ul-haq, et al. · International Conference on Innovation and Intelligence for Informatics, Computing, and Technologies (3ICT)
Works count: 6
Citation count: 5
H-index: 1
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