Get started
Author

Arshad Hussain

ORCID: 0009-0007-3119-6228
Observed ORCID: 0009-0007-3119-6228
OpenAlex ID: A5125598385
Virtual influencers in digital marketing: a PRISMA-based systematic literature review and thematic synthesis of engagement, trust, and ethical challenges
2026 · Arshad Hussain, Anupam Narula, et al. · Future Business Journal · 2
PDF
Virtual influencers and the future of digital engagement: A bibliometric review of ethical, technological, and theoretical perspectives
2026 · Arshad Hussain, Arora Gaurav Singh · EDPACS · 1
Harnessing virtual influencers for technological sustainability in the fashion industry: Impacts on consumer behaviour and eco-friendly practices
2026 · Arshad Hussain, Ravi Vyas, et al. · International Journal of Business and Management (IJBM)
PDF
The rise of de-influencing: Authenticity, consumer resistance, and the governance of digital persuasion
2026 · Arshad Hussain · EDPACS
Food Influencers in the Metaverse: Analyzing the Role of Food Influencers and Content Creators in Shaping Culinary Trends Within Virtual Communities
2026 · Arshad Hussain, Arora Gaurav Singh · Advances in computational intelligence and robotics book series
A Comprehensive Review of Opinion Mining: Methodological Innovations, Applications, and Emerging Challenges
2026 · Arshad Hussain, Dr. Garima Tyagi · International Journal of Innovative Research in Technology
PDF
Works count: 6
Citation count: 3
H-index: 1
I10-index:
Year
Topic
Type