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Firdaus Firdaus

Observed institution: Universitas Muhammadiyah Semarang
ORCID: 0000-0003-1493-9839
Observed ORCID: 0000-0003-1493-9839
OpenAlex ID: A5128366997
Influence of Brand Ambassador and Brand Image on Shopee Purchases with Brand Trust Mediation
2025 · Firdaus Firdaus, Wa Ode Sitti Nurrahmah, et al. · Value Added Majalah Ekonomi dan Bisnis · 2
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The Role of Customer Experience in Shaping Purchase Decisions: The Mediating Effect of Customer Engagement on Digital E-Commerce Platforms
2026 · Firdaus Firdaus, M. Rully Sjahirul Alim, et al. · International Journal of Management Science and Information Technology · 1
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Anteseden Underpricing Saham pada Penawaran Umum Perdana (Initial Public Offering) di Bursa Efek Indonesia
2025 · Wildan Rafendra, Rusmiyatun Rusmiyatun, et al. · Benefecium. · 1
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Edukasi Dan Pendampingan Pemasaran Produk Keripik Kentang Melalui Platform E-commerce Untuk Meningkatkan Daya Saing Umkm Di Desa Wates
2026 · Firdaus Firdaus, Amrudin Mahfud Jumai, et al. · Jurnal AbdiMas Nusa Mandiri
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Drivers of Muslim interest in Islamic medical tourism destinations in Indonesia
2026 · Firdaus Firdaus, Zailani Abdullah, et al. · Asian Journal of Islamic Management (AJIM)
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Religiosity and Piety Motivation in Islamic Medical Tourism Choices in Indonesia
2026 · Firdaus Firdaus, Jumai Jumai, et al. · ZAD Al-Mufassirin
The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z's MS GLOW Purchase Decisions in Semarang
2026 · Shandya Aissy Syafaq, Firdaus Firdaus, et al. · International Journal of Management Science and Information Technology
Enhancing Purchase Decisions of Mie Sukses in Semarang through Brand Image and Brand Ambassador
2026 · Martini Martini, Firdaus Firdaus, et al. · Value Added Majalah Ekonomi dan Bisnis
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Implementasi Konsep Marketing 5.0 dalam Strategi Pemasaran UMKM: Studi Kasus pada Adaptasi Teknologi dan Human-Centered Approach
2026 · Andika Baskara, Nurhayati Nurhayati, et al. · Jurnal EMT KITA
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Works count: 9
Citation count: 4
H-index: 1
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