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Yashar Bashirzadeh

Observed name: Bashirzadeh, Yashar
ORCID: 0000-0001-9921-1083
Observed ORCID: 0000-0001-9921-1083
OpenAlex ID: A5128719451
How rich is too rich? Visual design elements in digital marketing communications
2021 · Yashar Bashirzadeh, Robert Mai, et al. · International Journal of Research in Marketing · 100
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Framing the Default Option Right
2024 · Luc Meunier, Yashar Bashirzadeh, et al. · Journal of Behavioral Decision Making · 9
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The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending
2024 · Yashar Bashirzadeh, Stacey L. Howard-Malek, et al. · International Journal of Research in Marketing · 6
Do Business School Students Value Faculty Diversity? Insights from a Dyadic Analysis of Students’ Evaluations of Teaching
2025 · Yashar Bashirzadeh, Luc Meunier, et al. · Academy of Management Learning and Education · 2
How Researchers’ Analytical Decisions Impact Brand Price Elasticity Estimates: Insights from A Many-Analyst Study
2026 · Oliver Koll, Hannes Datta, et al. · PsyArXiv (OSF Preprints)
How Researchers’ Analytical Decisions Impact Brand Price Elasticity Estimates: Insights from A Many-Analyst Study
2026 · Oliver Koll, Hannes Datta, et al. · PsyArXiv (OSF Preprints)
Promotional call-to-actions in emails for access-based “moments of luxury”: Evidence from a large-scale randomized field experiment
2026 · Yashar Bashirzadeh, Marion Garnier, et al. · Recherche et Applications en Marketing (English Edition)
Call-to-Action promotionnel dans les e-mailings pour des ‘moments de luxe’ à la demande : Résultats d’une expérimentation terrain randomisée à grande échelle
2026 · Yashar Bashirzadeh, Marion Garnier, et al. · Recherche et Applications en Marketing (French Edition)
Balancing Acquisition and Engagement with Referee-Engagement-Dependent (RED) Rewards: Evidence from a Randomized Longitudinal Field Experiment
2026 · Yashar Bashirzadeh, Xiang Li, et al. · SSRN Electronic Journal
Works count: 10
Citation count: 117
H-index: 3
I10-index: 1
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