Author

Yongxiao Li

Institution: Jiangsu Ocean University

Observed institution: Jiangsu Ocean University

ORCID: 0009-0008-1358-1058

Observed ORCID: 0009-0008-1358-1058

OpenAlex ID: A5128900538

Research on the impact of sports brand co-branding on consumer purchase intention: A perceived value perspective

2026 · Yongxiao Li, Zhaoyin Jiang, et al. · Acta Psychologica · 3

The psychological mechanisms of fitness app gamification in promoting college students' exercise engagement: Multiple mediating roles of basic psychological needs and self-efficacy

2026 · Qiang Zhang, Yi Du, et al. · Acta Psychologica

From screen to sweat: how platform features translate into exercise behavior via perceived value in online fitness live streaming

2026 · LiRu Zhang, Yi Du, et al. · Frontiers in Psychology

From Policy to Practice: Longitudinal Monitoring Under the National Physical Fitness Assessment Standards Reveals Evolving Urban–Rural Inequalities in Preschool Children’s Physical Fitness in Eastern China

2026 · LiRu Zhang, Yongxiao Li, et al. · SSRN Electronic Journal

Works count: 4

Citation count: 3

H-index: 1

I10-index: