Author

Sitan Li

Institution: University of Tennessee at Knoxville

Observed institution: University of Tennessee at Knoxville

OpenAlex ID: A5129676449

Too real for comfort? The impact of social cues and human-like behaviour dynamics in virtual influencer marketing on consumers’ perceptions and attitudes

2026 · Jeongmin Ham, Sitan Li, et al. · Journal of digital & social media marketing. · 1

Natty or Juice: How Social Media Images and Videos Amplify Multifaceted Envy in Fitness Influencer Services Marketing

2026 · Sitan Li, Qinran Li · Journal of Current Issues & Research in Advertising

Works count: 2

Citation count: 1

H-index: 1

I10-index: