Author

Rachida Boumour

Observed names: BOUMOUR Rachida, Rachida BOUMOUR

Institutions: Chouaib Doukkali University, University of Hassan II Casablanca

Observed institutions: Chouaib Doukkali University, University of Hassan II Casablanca

ORCID: 0000-0001-5325-8601

Observed ORCID: 0000-0001-5325-8601

OpenAlex ID: A5133706987

Hedonism, economic rationality and purchase intention: A study of accessible luxury in Morocco

2026 · Rachida Boumour, Adil El Amri, et al. · Multidisciplinary Science Journal

Ethics-Driven Transparency in Customer Analytics: A Fuzzy Cognitive Mapping Approach to Explainable Churn Prediction in E-Commerce

2026 · Charifa ISMAILI, Mustapha El HAMZAOUI, et al. · Business Ethics and Leadership

Works count: 4

Citation count: 3

H-index: 1

I10-index: