Author

William L. Mboma

Observed name: William Mboma

Institutions: Moshi Co-operative University, National Institute of Transport

Observed institutions: Moshi Co-operative University, National Institute of Transport, Tanzania Institute of Accountancy

ORCID: 0000-0002-5958-1108

Observed ORCID: 0000-0002-5958-1108

OpenAlex ID: A5134488424

Assessment of Markets Fire Emergency Preparedness in Tanzania A Case Study of 6 Markets in Ilala City Council -Dares Salaam

2022 · William L. Mboma · World Research of Business Administration Journal · 3

Marketing optimization package and marketing performance in the hotel sector in Arusha, Tanzania: a quantitative approach

2026 · William Mboma, Isaac Kazungu, et al. · Figshare

Marketing optimization package and marketing performance in the hotel sector in Arusha, Tanzania: a quantitative approach

2026 · William Mboma, Isaac Kazungu, et al. · Cogent Social Sciences

Search engine optimization and organizational capability development: Pathways to marketing performance among hospitality SMEs in Arusha, Tanzania

2026 · William Mboma, Isaac Kazungu, et al. · Strategic Business Research

Agripreneurship Innovation and Inclusive Development in Tanzania: A Systematic Literature Review Approach

2026 · William Mboma, Kagemulo Muhaya, et al. · World Research of Business Administration Journal

Community engagement and Blue-entrepreneurship performance in Tanzania: A Comparative Case Study of Bagamoyo District and Kinondoni District

2026 · : Nyangi L. Masanja, William Mboma, et al. · African Journal of Entrepreneurship and Innovations (AJeIN)

Agripreneurship Innovation and Inclusive Development in Tanzania: A Systematic Literature Review Approach

2026 · Nyangi L. Masanja Masanja, William Mboma, et al. · African Journal of Entrepreneurship and Innovations (AJeIN)

Digital Commerce on Marketing Performance in Emerging Markets: A Case Study of Supermarkets in Dar es Salaam, Tanzania

2026 · Nyangi L. Masanja, William Mboma, et al. · African Journal of Entrepreneurship and Innovations (AJeIN)

Community Engagement and Blue-entrepreneurship Performance in Tanzania: A Comparative Case Study of Bagamoyo District and Kinondoni District

2026 · Nyangi L. Masanja, William Mboma, et al. · Asian Journal of Economics Business and Accounting

Entrepreneurial Innovation and Marketing Performance of Small and Medium Hotel Enterprises: A Systematic Literature Review

2026 · Adelina Karugaba, William Mboma, et al. · East African Journal of Business and Economics

2026 · Adelina Karugaba, William Mboma, et al. · Asian Journal of Management Entrepreneurship and Social Science

Impact of Online Marketing Strategies on Sustainable Performance of Small and Medium Hotel Enterprises Through Competitive Advantage: An SLR Approach

2025 · William Mboma, Dr. ISAAC KAZUNGU, et al. · SSRN Electronic Journal

The efficacy of e-procurement systems towards enhancing agility of relief development and protection programs; a case study of Benjamin Mkapa Foundation (BMF) Dares Salaam -HQ Office

2023 · William L. Mboma, Ibrahim Uswege, et al. · African Multidisciplinary Journal of Development

The Role of Selected salient attributes on Customer Satisfaction in Hotel Industry; A Case Study of Mbeya City Hotels

2021 · William L. Mboma, Doreen Ngaiza, et al. · World Journal of Research and Review

Works count: 14

Citation count: 3

H-index: 1

I10-index: