Author

Luping Fang

Observed name: Fang, Luping

Institutions: National Chi Nan University, Fujian Business University

Observed institutions: National Chi Nan University, Fujian Business University

ORCID: 0009-0009-5652-9281

Observed ORCID: 0009-0009-5652-9281

OpenAlex ID: A5134933769

Resource Commitment, Digital, and Traditional Marketing Capabilities, and Hybrid Trade Fair Performance: A Mediation Analysis

2026 · Luping Fang, Hsin-Mei Lin · Journal of Business-to-Business Marketing

Data supporting the publication: Resource Commitment, Digital and Traditional Marketing Capabilities, and Hybrid Trade Fair Performance: A Mediation Analysis

2026 · Fang, Luping · 4TU.ResearchData

Data supporting the publication: Resource Commitment, Digital and Traditional Marketing Capabilities, and Hybrid Trade Fair Performance: A Mediation Analysis

2026 · Fang, Luping · 4TU.ResearchData

Works count: 3

Citation count:

H-index:

I10-index: