Author

Huam Hon Tat

Institutions: Kuala Lumpur University of Science & Technology, City University of Macau

Observed institutions: Universiti Putra Malaysia, Kuala Lumpur University of Science & Technology, Putra Business School, City University of Macau

ORCID: 0000-0001-8450-4131

Observed ORCID: 0000-0001-8450-4131

OpenAlex ID: A5135283128

From kitchen to mind: The effect of storytelling on meaningfulness and food consumption intention

2026 · Lingnuo Wang, Chengkun Liu, et al. · International Journal of Hospitality Management · 7

Virtual vs. Human Streamers in Live‐Streaming Commerce: How Attachment Styles Influence Purchase Intention

2026 · Xu Yan, Huam Hon Tat, et al. · Journal of Consumer Behaviour · 3

BEYOND LIKES! INVESTIGATING THE INFLUENCE OF SOCIAL RELATIONSHIPS ON eWOM AND PURCHASE INTENTION IN SOCIAL MEDIA

2025 · Nilesh Arora, Sudhir Rana, et al. · Asian Academy of Management Journal · 2

Platform-Generated Cues in Live-Streaming Commerce: An Empirical Study from an Emerging Market

2026 · Mahmud Wahid, Huam Hon Tat, et al.

Are You Going to Buy Products Endorsed by Virtual Influencers? the Persuasiveness of Virtual Influencers on Purchase Intention

2026 · Yan Xu, Huam Hon Tat, et al. · International Journal of Business and Society

Supply Chain Viability and Sustainable Supply Chain Performance in Manufacturing: A Systematic Review

2025 · Wang Huan, Thoo Ai Chin, et al. · GATR Global Journal of Business Social Sciences Review

Works count: 6

Citation count: 12

H-index: 2

I10-index: