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Goutham S
Observed names:
GOUTHAM S,
S Goutham
Institution:
Bengaluru City University
Observed institution:
Bengaluru City University
ORCID:
0009-0003-6050-8850
Observed ORCID:
0009-0003-6050-8850
OpenAlex ID:
A5136712617
Impact of Green Brand-Equity on Responsible Consumption Behaviour toward Eco-Friendly Products
2026
·
GOUTHAM S
, DR SHARMILA S
·
Zenodo (CERN European Organization for Nuclear Research)
Impact of Green Apparel Advertisements on Purchase Intentions: the Mediating Role of Green Trust
2026
·
Goutham S
, Sharmila S
·
mLAC Journal for Arts Commerce and Sciences (m-JACS)
PDF
Q-commerce and the Transformation of Marketing Strategies: an Empirical Study of Consumer Engagement and Brand Building
2026
·
S Sharmila
, S. S. Rohini
, et al.
·
Primax International Journal of Commerce and Management Research
PDF
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3
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