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Dr Senthil Kumar Balakrishnan

Observed names: B. Senthil Kumar, SENTHIL KUMAR BALAKRISHNAN
Institution: Jain University
Observed institution: Jain University
ORCID: 0000-0002-1974-0645
Observed ORCID: 0000-0002-1974-0645
OpenAlex ID: A5137961828
Tri-component model
2026 · Dr Senthil Kumar Balakrishnan · Figshare · 1
Building Trust in the Algorithmic Marketplace
2026 · B. Senthil Kumar · Advances in computational intelligence and robotics book series
Peer Review Report For: CONSUMER ATTITUDE FORMATION IN PRIVATE LABEL APPAREL BRANDS: ASSESSING THE MEDIATING EFFECT OF BRAND VALUE ON PURCHASE INTENTION [version 1; peer review: 1 not approved]
2026 · SENTHIL KUMAR BALAKRISHNAN, KIRAN NAIR, et al.
Consumer Attitude Formation in Private Label Apparel Brands: Assessing the Mediating Effect of Brand Value on Purchase Intention
2026 · SENTHIL KUMAR BALAKRISHNAN, KIRAN NAIR, et al. · F1000Research
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Leveraging Applied Psychology for Competitive Advantage
2026 · B. Senthil Kumar, A. Anand Gerald · IGI Global eBooks
Functional Level Strategies of International Business
2026 · B. Senthil Kumar, R. J. T. Nirmal Raj, et al. · IGI Global eBooks
Works count: 6
Citation count: 1
H-index: 1
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