Author

Chengchao Tu

Institution: Seokyeong University

Observed institution: Seokyeong University

ORCID: 0009-0000-5524-2769

Observed ORCID: 0009-0000-5524-2769

OpenAlex ID: A5138736323

How Does ESG-Oriented Marketing Stimulate Green Action Among Generation Z? The Mediating Roles of Eco-Anxiety and Perceived Consumer Effectiveness

2026 · Shi Yin, Kecun Chen, et al. · Sustainability · 3

Interactive Marketing and Sustainable Consumption Intention Among Generation Z in Museum Settings: The Mediating Roles of Experience Value and Green Self-Identity

2026 · Chengchao Tu, Yunru Gan, et al. · Sustainability

Cultural Identity and Generation Z’s Acceptance of Huangmei Opera Moderating and Mediating Effects of Gender and Education

2025 · Chengchao Tu · Open Regional Studies

Works count: 3

Citation count: 3

H-index: 1

I10-index: