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kuljeet punia
Observed names:
Kuljeet Punia,
punia, kuljeet
Institution:
Banasthali University
Observed institution:
Banasthali University
ORCID:
0009-0009-1779-1279
Observed ORCID:
0009-0009-1779-1279
OpenAlex ID:
A5139002115
Cognitive Processing in Meme-based Brand Communication: Consumer Engagement and Purchase Intention in Digital Environments
2026
·
Kuljeet Punia
, Balgopal Singh
·
Media Watch
Meme Marketing and Consumer Behavior in the Digital Age: A Systematic Literature Review Using the Stimulus-Organism-Response (S-O-R) Framework
2026
·
Kuljeet Punia
, Balgopal Singh
·
Cureus Journal of Business and Economics.
PDF
Supplementary Materials for: Meme Marketing and Consumer Behavior in the Digital Age: A Systematic Literature Review Using the S-O-R Framework
2026
·
punia, kuljeet
, Balgopal Singh
·
Zenodo (CERN European Organization for Nuclear Research)
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Works count:
3
Citation count:
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