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Author

Reema Nofal

Observed names: Dr. Reema Nofal, Nofal, Dr. Reema Rasem, Nofal, Reema Rasem, Reema Rasem Nofal
Observed institution: Girne American University
ORCID: 0009-0004-4816-2313
Observed ORCID: 0009-0004-4816-2313
OpenAlex ID: A5141011889
The Effect of eWOM Source on Purchase Intention: The Moderation Role of Weak-Tie eWOM
2022 · Reema Nofal, Pelin Bayram, et al. · Sustainability · 77
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The impact of social networking sites advertisement on consumer purchasing decision: The Mediating role of brand awareness
2020 · Reema Nofal, Cemal Calicioglu, et al. · International Journal of Data and Network Science · 29
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Influencers’ Persuasive Power and Parasocial Relationships in Digital Consumption: Insights from Instagram and TikTok
2026 · Abdalfatah Damaj, Reema Nofal · Journal of theoretical and applied electronic commerce research · 10
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The Effect of eWOM Sources on Purchase Intention: The Moderating Role of Gender
2026 · Ibrahim Saif, Reema Nofal · Journal of theoretical and applied electronic commerce research · 10
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Entrepreneurial Orientation and Marketing Performance in SMEs: The Mediating Roles of Digital Marketing Capabilities and Digital Marketing Implementation in Oman
2026 · Wafa Al Buraiki, Reema Nofal · Sustainability · 9
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Algorithmic Transparency and Immersive Retail: Investigating the Joint Effects of Explainable AI and Augmented Reality on Consumer Trust and Purchase Decisions
2026 · Reema Nofal · Journal of theoretical and applied electronic commerce research · 4
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AI-Enabled Sustainable Digital Marketing Systems: A Stimulus–Organism–Response Framework of Customer Engagement and Institutional Sustainability Capabilities
2026 · Somto Obinna Obi-Okoye, Reema Nofal · Sustainability · 1
A Review Of Mediating And Moderating Mechanisms Shaping Consumer Trust And Loyalty In Digital Marketing
2025 · Jaabari, Mukaruam, Nofal, Reema Rasem · International Journal of Environmental Sciences · 1
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Marketing in the Age of AI
2026 · Dr. Reema Nofal
The Effect of Social Media Marketing on Voting Intention
2026 · Dr. Reema Nofal
Influencer Attributes and Content Diffusion: Examining the Effects of Popularity, Network Centrality, and Authenticity on Content Virality and Audience Trust
2026 · Abdallah Alrousan, Reema Nofal · Journal of theoretical and applied electronic commerce research
The Impact Of Applying Artificial Intelligence On Electronic Services Marketing In Governmental Sector In Palestine
2025 · Morra, Abdelhady, Nofal, Reema Rasem · International Journal of Environmental Sciences
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Sustainable Customer Engagement Through AI Chatbots: A Conceptual Model of Mediators and Moderators in Digital Marketing
2025 · Amro, Mohanad, Nofal, Dr. Reema Rasem · International Journal of Environmental Sciences
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Study of the effect of social media on buying behavior of customers with respect to online branding and brand perception
2025 · Morra, Thaer, Nofal, Reema Rasem · International Journal of Environmental Sciences
The Role of Financial Technology (Fintech) In Shaping Consumer Behavior In Palestinian Banks: A Review of Mediating and Moderating Factors
2025 · Fadel Abuawad, Reema Rasem Nofal · International Journal of Environmental Sciences
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The Role of Artificial Intelligence In Enhancing Online Marketing Strategies: A Review of Applications And Impact On Palestinian Companies
2025 · Rajabi, Adel, Nofal, Reema Rasem · International Journal of Environmental Sciences
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Drivers of Meta-Banking Adoption: The Role of Perceived Value and Trust in Technology
2025 · Lu’ay Al-Mu’ani, Ghaiath Altrjman, et al. · Journal of Posthumanism
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Works count: 17
Citation count: 141
H-index: 5
I10-index: 4
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