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Iqbal Imaduddin
Institution:
IPB University
Observed institution:
IPB University
ORCID:
0009-0008-3943-3061
Observed ORCID:
0009-0008-3943-3061
OpenAlex ID:
A5141262403
Customer Engagement as the Key Driver of Purchase Intention in Social Media Marketing
2026
·
Iqbal Imaduddin
, Irman Hermadi
, et al.
·
Jurnal Ilmiah Ilmu Terapan Universitas Jambi|JIITUJ|
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