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Sarah Bunga Dili Oktavia Gultom
Institution:
IPB University
Observed institution:
IPB University
ORCID:
0009-0006-9972-021X
Observed ORCID:
0009-0006-9972-021X
OpenAlex ID:
A5141282000
The Mediating Role of Brand Experience in Social Media Marketing’s Impact on Brand Equity and Purchase Intention
2026
·
Sarah Bunga Dili Oktavia Gultom
, Jono M Munandar
, et al.
·
Jurnal Ilmiah Ilmu Terapan Universitas Jambi|JIITUJ|
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