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Chukwunonye Nnanna
Institution:
University of Nigeria
Observed institution:
University of Nigeria
OpenAlex ID:
A5144265236
The Influence of Cultural Congruence on Brand Trust and Purchase Intention in Nigeria According to Hofstede’s Cultural Dimensions: An Empirical Analysis of Telecommunication Giants (MTN, Glo, and Airtel) Advertising Campaigns, 2023–2025
2026
·
Anyakoha
, Chukwunonye Nnanna
, et al.
·
International Journal of Latest Technology in Engineering Management & Applied Science
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