Author

Iftikhar Ahmad

Observed name: Ahmad, Iftikhar

Institutions: National University of Modern Languages, National College of Business Administration and Economics

Observed institutions: National University of Modern Languages, National College of Business Administration and Economics

ORCID: 0009-0006-9756-7514

Observed ORCID: 0009-0006-9756-7514

OpenAlex ID: A5146744963

Social comparison and impulse buying behavior: the mediating role of utilitarian and hedonic shopping values in an emerging market

2026 · Iftikhar Ahmad, Raisahm Hayee, et al. · Future Business Journal · 6

The impact of job demands on service delivery through the mediating role of emotional exhaustion among public healthcare workers in South Punjab

2026 · Iftikhar Ahmad, Sabah Younus, et al. · Discover Public Health · 2

From consumer skepticism to voluntary simplicity: understanding the drivers of reduced consumption in an emerging economy

2026 · Iftikhar Ahmad, Sabah Younus, et al. · Future Business Journal

From Circular Economy to Sustainable Healthcare Waste Management: The Role of Waste Segregation Effectiveness and Top Management Commitment

2026 · Ahmad, Iftikhar, Khalid, Muhammad Awais · Zenodo (CERN European Organization for Nuclear Research)

Impact of Job Demands on Job Performance with Mediating Role of Job Burnout and Moderating role of Hope: A study of the Banking Sector

2025 · Tauqir Mohsin Mehmood, Muhammad Awais Khalid, et al. · The regional tribune.

Works count: 5

Citation count: 8

H-index: 2

I10-index: