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Yingchao Lu
Institutions:
Seoul School of Integrated Sciences and Technologies,
Heilongjiang International University
Observed institutions:
Seoul School of Integrated Sciences and Technologies,
Heilongjiang International University
ORCID:
0009-0009-6550-3905
Observed ORCID:
0009-0009-6550-3905
OpenAlex ID:
A5147011114
Live vs. Static Comments: Empirical Analysis of Their Differential Effects on User Evaluation of Online Videos
2025
·
Di Huo
, Peng Zou
, et al.
·
Journal of theoretical and applied electronic commerce research
·
2
Review System Design and Sales: How Interface Visibility Moderates the Effect of Platform-Generated Default Reviews
2026
·
Yingchao Lu
, Peng Zou
, et al.
·
Journal of theoretical and applied electronic commerce research
·
1
PDF
Keeping the same companion: how interaction cues relate to continuance intention in paid co-play services
2026
·
Yingchao Lu
·
Asia Pacific Journal of Marketing and Logistics
How User-Generated Videos Influence Movie Performance: The Mediating Role of Professional-Generated Video
2026
·
Yu Chen
, Wen Li
, et al.
·
Journal of theoretical and applied electronic commerce research
When AI warns consumers: source credibility and purchase decisions in ultra-low-priced tourism
2026
·
Ziyi Hua
, Yingchao Lu
, et al.
·
Asia Pacific Journal of Marketing and Logistics
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Works count:
5
Citation count:
3
H-index:
1
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