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Mukul Sharma
Observed name:
Mukul Mukul
Institution:
P P Savani University
Observed institution:
P P Savani University
ORCID:
0009-0008-2667-1378
Observed ORCID:
0009-0008-2667-1378
OpenAlex ID:
A5149059567
Ai-driven Sports Marketing and Fan Outcomes in Professional Sports Leagues
2026
·
Mukul Mukul
, Jainish Bhagat
·
EPRA International Journal of Economic and Business Review
·
2
PDF
Digital Fan Engagement Strategies and Their Influence on Brand Loyalty in Emerging Sports Leagues in India
2026
·
Mukul Sharma
, Jainish Bhagat
·
SSRN Electronic Journal
·
2
Sports FOMO: The Influence of Fear of Missing Out on Live Sports Consumption, Social Media Engagement and Purchase Intention
2026
·
Mukul Sharma
, Jainish Bhagat
·
SSRN Electronic Journal
From Fitness Competition to Global Sports Brand: Examining Consumer Adoption and Commercial Potential of HYROX in India
2026
·
Mukul Sharma
, Jainish Bhagat
, et al.
·
SSRN Electronic Journal
PDF
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Works count:
4
Citation count:
4
H-index:
2
I10-index:
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